ANIMATE IT · IMAGE TO VIDEO

Your photos,
alive.

AI that films your photo for you. Waves roll in and wash up the beach, water ripples, clouds drift and palms sway, like it was shot on video. Made entirely on your iPhone: unlimited, private, nothing uploaded.

Coming to the App Store SOON iPhone 15 Pro and later
A beach photo, ready to move
READY TO MOVE · WAVES · SKY · PALMS

Everything that should move, moves.

A scene model on your iPhone finds every part of the photo. Then a real AI video model, running right there on your iPhone, makes it move the way it would on camera, and your photo's own detail stays razor sharp.

☁︎

Skies

Clouds drift across and slowly change shape, the way a time-lapse would catch them.

≈

Water

Lakes, pools and the open sea ripple and glint, the way real water moves.

◠

Waves

The sea rolls toward the shore and washes up the sand, then slides back, wave after wave.

♣︎

Trees and palms

Fronds, branches and leaves sway in the breeze, while trunks stay rooted.

☂︎

Weather

Ask the AI for rain, snow, mist or fireflies, and choose Calm, Natural or Lively.

✋︎

People stay still

Faces, people, pets and cars always show your real photo. Paint Keep Still over anything else.

One tap. A few minutes. Real video.

Choose a photo

Any photo from your library. ANIMATE IT scans it in seconds and finds the sky, the water, the beach and the trees.

Make Video

Choose what moves and how lively, add weather if you like, then tap Make Video. The AI on your iPhone makes it in a few minutes. Paint exactly what moves, add a Mood, a Look and the sound of the scene.

Save it everywhere

4K video at 30 or 60 fps, Live Photos for your Lock Screen, and GIFs that loop forever, shaped for Stories, Reels, TikTok and posts.

Golden CoastWarm light, rolling waves
Tropical BreezePalms alive in the wind
Midnight RainCool, quiet, pouring
First SnowSoft flakes, still air
Dreamy LakeGlassy water, glittering light
Firefly NightA warm summer evening
Cinematic DriftLike the opening shot
🔒

Your photos never leave your iPhone.

The scan, the AI video, the sound and every export happen on your iPhone. Nothing is uploaded, no account, no tracking, no credits. The AI downloads once, for free.

ANIMATE IT Pro.

Unlimited AI video, made on your iPhone. No credits, no per-video fees, ever.

Monthly

$14.99
a month, flexible
  • Unlimited AI video
  • 4K video, Live Photos, GIFs
  • Cancel anytime
1 WEEK FREE · SAVE 50%

Yearly

$89.99
a year after a free week · just $7.50 a month
  • Try everything free for a week
  • Everything in Monthly
  • Our best value
LAUNCH PRICE

Lifetime

$199.99
once, yours for good
  • Everything, forever
  • Every future update
  • Gold and Platinum icons and Lifetime keepsakes

Questions

What kinds of photos work best?

Photos with sky, water, a beach, trees, palms, plants, waterfalls or boats come alive the most. ANIMATE IT finds them automatically, and the Brush lets you add or remove anything it missed.

Is it real AI video?

Yes. A real AI video model, FastWan 2.2, runs right on your iPhone and makes the motion. Where your photo stays still, you see your real photo at full sharpness.

Will people in my photo move or warp?

No. People, pets and cars always show your real photo, and you can paint Keep Still over anything else.

How long does a video take?

A few minutes on your iPhone, and the app shows exactly how long is left. Make as many as you like: there are no credits or limits.

Which iPhones?

iPhone 15 Pro and later. The AI is a one-time download of about 7 GB, then it works offline, even in Airplane Mode.

Can I set one as my wallpaper?

Yes. Save it as a Live Photo, then choose it as your Lock Screen wallpaper in Photos.